Food Processing

Brian McDermott
THE NO SALT CHEF

 

Brian McDermott has become renowned for changing people’s lives for the better by teaching them that the healthier option of food without salt can be incredibly tasty. Known as The No Salt Chef, he is the resident chef on RTE’s The Today Show.

He was motivated to start his business out of necessity. After experiencing heart problems a few years ago, Brian took a hard look at his lifestyle and eliminated salt from his own diet. He wanted to ensure the same problems didn’t happen to his kids or anyone else. So he piloted 14 community gardens around the country. LEADER supported him to develop the idea and market it.

Brian advises people setting up in business to test the market, to network and to build a lot of relationships. After proving the uniqueness and sustainability of his business idea, LEADER gave him a mobile cooking unit.

Brian could then land in anyone’s ICA, shared parochial hall or GAA club. He was enabled to bring no salt cooking to anyone in a rural setting. He says he doesn’t regret selling his restaurant to become The No Salt Chef. “It’s the best thing I’ve ever done. The response is equal to the passion in a live kitchen. I can taste food. I wouldn’t go back. I love what I do.”

Brian has many accolades to his name, including the publication of his book in 2010 and broadcasting to up to 46,000 listeners in a weekly BBC radio slot. He was the Runner-Up for the Pride Of Place Award for getting people off salt. And that’s what he is most proud of: improving people’s health. Out of 800 participants on one of his 6-week HSE courses, 95% said they took salt out of their diet as a result of it. People at festivals approach him and say “You saved my husband’s life!”

The No Salt Chef remains community-focused. Brian now has 4 mobile units and brings pop up cookery schools to rural communities nationwide. He uses his skills to raise funds for worthy causes and always promotes Inishowen in TV broadcasts and media coverage. He does a demonstration at the annual Blessing of the Fleet in Moville to get more people eating fish. One of the community gardens that he created is now providing fresh nutritious food to shops.

www.thenosaltchef.com

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